PRICELINE is marking a milestone today with the recent opening of its 450th store across Australia.
That figure includes both Priceline outlets and Priceline Pharmacies, with the newest outlet being Priceline Pharmacy at Marrickville Metro in NSW.
Key features of the brand's "new and modern direction" include wider aisles, brighter lighting, illuminated category signs and more featured products on display with testers.
"Opening the 450th store in our network is a testament to the great brand we've developed, and we also have a strong belief in the future of the health and beauty market," said API ceo Richard Vincent this morning.
"We are continually developing our consumer offer and evolving our brand to provide the best retail experience for consumers, which provides a sustainable brand to both existing and new franchise partners," he said.
During yesterday's API results announcement the company confirmed it is expecting to have a total of 462 stores in place by the end of Aug 2017.
The company also relaunched its Priceline Sister Club loyalty program earlier this week (PD Wed).
Pictured above are the Priceline Pharmacy Marrickville Metro franchise partners, Chris Buckley and Nicole Savoy.
The above article was sent to subscribers in Pharmacy Daily's issue from 21 Apr 17
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