PRICELINE Pharmacy's Sister Club, claimed to be the biggest health and beauty loyalty program in Australia, has relaunched the program with extra benefits for its more than 6.4 million members.
The new arrangement offers three membership levels with highest level 'Pink Diamond' members receiving up to eight free products a year, as well as quarterly monetary rewards, secret sales and other benefits for all members.
Priceline Pharmacy's new ceo Richard Vincent said it was very important to acknowledge and reward its Sister Club members, as this encouraged customers to continually come back and drive brand loyalty.
Sister Club members have a significantly bigger basket size spending on average 46% more than non-members, Vincent said.
"We deliver a customer experience unlike any other retailer in the country through our personalised services with Beauty Advisors and Pharmacists, as well as our extensive range of 18,000 products across both health and beauty, including first-to-market items and exclusive brands.
An aggressive marketing campaign for the updated loyalty scheme launched on the weekend, with ads in major newspapers promising shoppers of health and beauty products at Priceline Pharmacy they would "earn more reward dollars than at Coles or Woolworths".
The above article was sent to subscribers in Pharmacy Daily's issue from 19 Apr 17
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