CONSUMER trends and choices are driving a "new approach to health", according to the Australian Self Medication Industry (ASMI) as it marks International Self Care Day, celebrating the 24/7 benefits people enjoy from taking control of their own health through self care.
Meeting this demand for greater consumer empowerment will require a better use of digital technology for health, easier access to more medicines, and changes in the way medicines are advertised, according to international experts who will speak at the World Self Medication Industry (WSMI)conference in Sydney on Oct 18-19.
"In the new approach to health, consumers drive health -- not health drives consumers," says Monica Feldman, consumer health strategist and group director of client services for the Nicholas Hall Group of Companies.
Both longer living and the shift to prevention are driving the consumer self-medication industry.
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