We should not be using the term DAA, consumers are not familiar with this terminology, a more user friendly description or name for a DAA is recommended such as a 'medication pack'.
The main objection to transitioning on to a DAA was the belief by 74% of the sample group that they simply don't need a DAA, and 83% of the respondents said that they relied on habitual queues to remind them to take their medications. Health care professionals know that this is not ideal. While only 16% of Australians on multiple medications use a DAA, the majority will consider a DAA when presented to them effectively by a GP or Pharmacist.
One other factor in influencing consumers' willingness for the uptake of a DAA is the cost, to increase the uptake of DAAs it is critical that pharmacy staff educate their customers of the value of a DAA. As part of this process, have a sample pack on hand to demonstrate the features and benefits, it may be worth offering a free month trial as well.
The above article was sent to subscribers in Pharmacy Daily's issue from 07 Nov 16
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