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Nurofen hits the road

Rural pharmacies shouldn’t be surprised if they see a distinctive orange vehicle (pictured) pull up outside in the next few weeks. Reckitt Benckiser’s ‘Team Nurofen’ will head off on the annual Variety Australia Bash this Thursday, aiming to help raise money for Aussie kids who are sick or disadvantaged. Stuart Witherby, Category Manager - Healthcare for RB will be behind the wheel, travelling through four states and visiting towns along the way. The journey will kick off in Chullora, Sydney and take ten days before finishing up in Ballarat on Sunday 01 September. Reckitt Benckiser has used social media to promote its involvement in the Bash, with the Nurofen Australia Facebook community very much behind the preparations. “Our fans even helped us design the Nurofen car - no one will miss Team Nurofen passing through town,” Witherby said. He said that regular Bash video updates will be posted on the Facebook page. “I encourage our industry partners, pharmacists and friends to get behind the bash and follow and share our adventure”. Reckitt Benckiser is hoping to raise as much as $100,000 for Variety Australia this year, and the more views of the videos, the more money it will donate to the cause. To follow the Bash see the page at facebook.com/nurofenaustralia. Rural pharmacies shouldn’t be surprised if they see a distinctive orange vehicle (pictured) pull up outside in the next few weeks. Reckitt Benckiser’s ‘Team Nurofen’ will head off on the annual Variety Australia Bash this Thursday, aiming to help raise money for Aussie kids who are sick or disadvantaged. Stuart Witherby, Category Manager – Healthcare for RB will be behind the wheel, travelling through four states and visiting towns along the way. The journey will kick off in Chullora, Sydney and take ten days before finishing up in Ballarat on Sunday 01 September. Reckitt Benckiser has used social media to promote its involvement in the Bash, with the Nurofen Australia Facebook community very much behind the preparations. “Our fans even helped us design the Nurofen car – no one will miss Team Nurofen passing through town,” Witherby said. He said that regular Bash video updates will be posted on the Facebook page. “I encourage our industry partners, pharmacists and friends to get behind the bash and follow and share our adventure”. Reckitt Benckiser is hoping to raise as much as $100,000 for Variety Australia this year, and the more views of the videos, the more money it will donate to the cause. To follow the Bash see the page at facebook.com/nurofenaustralia.