PARIS-BASED food and beverage company Danone has announced it is rebranding its portfolio of science-based specialised nutrition products in Australia and New Zealand under the Nutricia commercial master brand.
The specialised nutrition portfolio covers products and services that support healthy growth and development during the first 1000 days of life (from conception to two years old) through to age-related conditions and chronic disease, such as frailty, cancer, stroke and early Alzheimer's disease.
This includes early life nutrition brands Aptamil and Karicare, as well as a range of advanced medical nutrition products such as Fortisip, Neocate and Souvenaid.
Nutricia Oceania MD Rodrigo Lima commented, "Combining our specialised nutrition offerings under Nutricia as a single brand will enable us to work even more effectively with healthcare professionals as well as direct research and innovation activities with greater focus.
"From a business standpoint, we will invest in further building Nutricia's position in Australia and New Zealand as a strong science-based, research-driven brand that endorses our large portfolio of specialised nutrition products and services," Lima said.
"Nutricia is deeply rooted in science and underscores Danone's mission to bring health through food to as many people as possible."
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