CANCER Council Australia has welcomed $10m in government funding for a national mass media campaign to encourage more Australians to screen for bowel cancer with a simple home test that could save their life.
The phased rollout of Australia's free screening program commenced in 2006, with the final two age groups (52 and 56 year-olds) added for the first time this year, meaning free bowel screening kits will henceforth be sent on a two-yearly basis to all eligible Australians aged 50 to 74.
The $10m in funding will be used for three separate seven-week bursts of promotional activity in 2019, with further communications support from Cancer Council, including outreach to GPs to encourage them to get their patients to do the test.
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