RUH-ROH! There's been some significant nutritional confusion in New Zealand households this week, after scores of parents were believed to have fed their children "Scooby Snacks" which are actually made for dogs.
The Wanganui Chronicle reported that the treats, which come complete with a picture of cartoon character Scooby Doo (pictured below), were accidentally placed near the snack aisle in a local supermarket.
Notices have been erected in nearby schools warning that the dog treats are not suitable for kids and urging that adults should check lunchboxes for the snacks.
"Unfortunately it appears some customers mistook them for human food," said a spokesperson for the Pak'n'Save retail chain.
"On reflection, we can see how the cartoon characters on the packaging might be confusing".
Outraged parents have taken to social media, with one asking "I wondered why my boy didn't like the taste of them".
However the manufacturer says there shouldn't be major concerns, with the Scooby Snacks advertised as "supporting bone strengthening and skin- and coat- health".
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