DISPENSARY CORNER 26 April 16
April 26, 2016
WHAT'S in a name? Quite a
lot, when it comes to product
marketing - a factor which may
even feed into the names of items
in your pharmacy dispensary.
Researchers in Switzerland have
published a study on the so-called
QWERTY effect, which found that
product names featuring more
letters from the right-hand side of
a computer keyboard are viewed
more positively by people.
The scientists from the Swiss
Federal Institute of Technology in
Zurich studied millions of English language
product names, books
and movies on popular internet
sites such as YouTube and Amazon.
Looking at opinions of the
items they found reviews were
much more likely to be positive
for products with more letters
from the right hand side of the
keyboard.
Previous studies have noted
an increasing popularity of baby
names with a higher proportion of
letters from the keyboard’s right
side, correlated strongly with the
rise of QWERTY keyboards since
the 1960s.
MARKETING agencies in Brazil
have come up with a way to tackle
the global rise of the Zika virus,
with the invention of a so-called
“sweaty billboard” which can
apparently kill mosquitos.
The inventors say the insects
are drawn to a special lactic acid
solution released by the signs
which mimics the scent of human
sweat and carbon dioxide.
Once they arrive at the billboard
they are trapped inside, with a
free blueprint of the Mosquito
Killer Billboard released by the
inventors who are encouraging
people across the globe to make
their own versions.
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