THE hair colouring category is showing some decline, down 2% from four years ago according to a report from Roy Morgan Research.
Pharmacies sell only a quarter (26%) of hair colour products while supermarkets take the lion's share at 52% of the market, with 8-9% of Australians buying their hair colour products in supermarkets.
"The remainder of the market is split between Department stores, Discount Department stores and newer online retail channels such as Amazon which comprise around a fifth of hair colour purchases," the report said.
Women represent more than three-quarters (76.4%) of hair colour customers with 23.2% of women buying a hair colour product in an average six months compared to only 7.4% of men.
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