IMS Health has announced
the acquisition of Semantelli
Corporation, which is a New Jersey
based social media analytics
company, with the move aiming
to extend IMS’ marketing and
consumer engagement capabilities
for healthcare organisations across
the globe.
Semantelli offers a “robust set of
cloud-based tools” which automate
the collection of healthcare-specific
social media content.
This enables real-time monitoring
for “reputation and opportunity
management” as well as delivering
extensive insight into consumer and
physician behaviour and sentiments.The above article was sent to subscribers in Pharmacy Daily's issue from 03 May 13 To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 03 May 13
THE role and significance of community pharmacy in regional areas was a key focus of discussion for the Nationals leader David Littleproud during last week’s visit to Orana Mall Pharmacy as part of a regional tour.
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