COMPLEMENTARY Medicines Australia has helped raise more than $12,000 for charity - simply by weighing in on a serious issue.
CMA ceo Carl Gibson challenged the organisation's president Dusko Pejnovic to a weight loss competition three months ago.
The challenge was to lose a combined 20kg and in the process raise $10,000 for a good cause.
The official weigh-in (pictured above) took place last week at the Complementary Medicines Australia Industry Awards.
Gibson told Pharmacy Daily the pair beat the target, with a combined total of 22.1kg lost.
The funds raised went to Westmead Children's Hospital and Surf Life Saving, with Gibson and Pejnovic saying they were thrilled to transform from "industry heavyweights to industry lightweights".
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