Medical Director sold
March 30, 2016
PRIMARY Health Care yesterday
announced the 100% sale of its
Medical Director software business
to private equity group Affinity
Equity Partners.
The $155 million deal follows a
strategic review undertaken by
Primary, which will remain a long term
customer of Medical Director.
There is also an in-principle
agreement with Medical Director
for the development of, and access
to, “next generation clinical and
practice management software
solutions,” said Primary Health Care
ceo Peter Gregg.
Medical Director is a leading GP
clinical and practice management
software system and also owns
the AusDI medicines information
resource along with a license to
distribute the Australian Medicines
Handbook.
Primary is believed to have been
trying to sell Medical Director for
some time, with other possible
purchasers mooted including
Telstra Health, which owns 50% of
pharmacy software supplier Fred
IT Group alongside the Pharmacy
Guild of Australia.
Affinity Equity Partners also owns
35% of Virgin Australia’s Velocity
loyalty program as well as ham and
salami maker Primo Group.
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