Alphapharm says that it
will no longer provide medical
information about its products
direct to consumers and health care
professionals, according to an email
to pharmacists on Fri.
The company said that changes
to the PBS mean it needs to find
“more efficient and even better
ways” to service the market.
CEO Martin Cross said “we have
made this decision reluctantly, but
trust you understand the reasons
this change must be made,” with
the company to henceforth refer
drug information queries to “a
health care professional, the
appropriate Consumer Medicines
leaflet of the National Prescribing
Service”.The above article was sent to subscribers in Pharmacy Daily's issue from 06 May 13 To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 06 May 13
THE role and significance of community pharmacy in regional areas was a key focus of discussion for the Nationals leader David Littleproud during last week’s visit to Orana Mall Pharmacy as part of a regional tour.
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