PERX Health and AstraZeneca (AZ) have launched a new app-based patient support program (PSP) designed to improve medication adherence among patients recovering from heart attacks.
The PSP uses Perx's existing technology platform to provide medication dosage reminders, a gamification-based points system, which provides rewards for adherence, fun-facts and a social platform.
AZ Country President, Liz Chatwin, said the PSP provided the opportunity to advance patient-centric care.
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