THE new Therapeutic Goods Advertising Consultative Committee (TGACC) has published details of its first meeting, which took place last Oct in Canberra.
Members of the Committee include a diverse range of stakeholders with an interest in the advertising of therapeutic goods, including representatives of the ACCC, ASMI, Complementary Medicines Australia, the Consumers Health Forum, Country Women's Association, Food Standards Australia NZ, the Pharmacy Guild of Australia, the Royal Australian College of General Practitioners and the Pharmaceutical Society of Australia.
During the inaugural meeting members shared the key issues they see in relation to therapeutic goods advertising, including the need for early consultation on how the Advertising Code applies to advertisers and protects consumers; ongoing clarification of the Advertising Code; low health literacy levels amongst Australian consumers; the opportunity for advertising to assist consumers to appropriately manage their health; and the "complex interface between foods, chemicals/cosmetics and therapeutic goods, particularly with regards to complementary medicines."
The meeting also clarified the role of the TGACC, and accepted the Key Performance Indicators for advertising complaints handling as a useful tool for monitoring the new complaints handling system.
The next meeting of the committee will take place in the first quarter of 2019.
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