Unhealthy athletics

April 18, 2012

THE tide of unhealthy advertising in the sport world may be turning, with a University of Sydney study published in Health Promotion Journal of Australia finding that elite athletes do not want to front advertising for alcohol and junk food. The study looked at responses from 2,000 elite athletes and found that 91.5% showed a strong disinclination, on an individual level, to actively promoting unhealthy products. Despite this however, 54% of elite athletes surveyed accepted sport as a marketing vehicle for such products generally, a trend which researchers said might explain sport’s passive tolerance of unhealthy advertising.

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Pharmacy Daily | Unhealthy athletics

Unhealthy athletics

Other recent headlines

PD breaking news – Queensland pharmacies scope of practice pilot expanded

Commbank to help navigate ownership

Littleproud visits Orana Mall

SEARCH PHARMACY DAILY

Featured video

Recent issues

INDUSTRY JOB VACANCIES