AUSTRALIANS born between 1995 and 2009 are emerging from the COVID-19 pandemic as the nation's most care-conscious generation, the 2022 Panadol Care Study reveals.
The survey found that the pandemic had the greatest impact on Gen Z Aussies, with 60% of respondents in that age group reporting increased feelings of isolation, and 49% said they felt a greater need for community support.
Despite the adversity of the global health crisis on Gen Z, the impact has resulted in the greatest increase in giving behaviour from any generation - towards charity (22%), and the biggest desire to care for the environment, societal causes and others in their community.
The research also found that Australian parents face a significant community support deficit, whilst their desire to care for others continues to increase.
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