PHARMACY DAILY ADVERTISING
Pharmacy Daily is produced every weekday of the year, except for NSW public holidays and a short break over the Christmas/New Year period. It is circulated by email to more than 20,000 pharmacy industry personnel across Australia and the globe each day, including community pharmacies, hospitals, government agencies, peak pharmacy groups, wholesalers, pharmaceutical manufacturers, students and educational institutions.
The publication is noted for timely, accurate reporting. Advertising produces immediate results and is seen as the most cost-effective way to promote to the Australian pharmacy industry.
Pharmacy Daily consists of a number of A4 pages carrying news stories, photographs and advertising, distributed in Adobe Acrobat PDF format via email. The pages are generally divided into four columns and advertisements can be one, two , three or four columns wide. Full-page advertisements are also accepted as attachments.
PRODUCT ADVERTISING
A number of pharmacy industry suppliers and organisations promote their products to the industry using Pharmacy Daily. New products, sales promotions, industry services and other items are advertised each day and produce strong results for advertisers.
Therapeutic Goods Advertising Code
The Therapeutic Goods (Therapeutic Goods Advertising) Instrument 2021 ensures that the marketing and advertising of therapeutic goods is conducted in a manner that promotes the quality use of the product, is socially responsible and does not mislead or deceive the consumer. To view the code click here
Health professional only edition
The Pharmacy Daily distribution platform facilitates a “split” distribution whereby a separate issue featuring health practitioner-only advertising is sent to subscribers who have signed up to the newsletter with details of their Australian Health Practitioner Registration Agency registration.
WEBSITE ADVERTISING
The Pharmacy Daily website is a popular source of information for the industry, containing content such as photos, videos, an industry calendar and the ability to search back issues. Because of Pharmacy Daily’s very strong readership, the newsletter drives traffic to the website, meaning it should be a vital part of the online strategy of any pharmacy industry group wanting to promote to the trade.
To enquire about advertising rates and sizes please complete the form below, email advertising@pharmacydaily.com.au or call our marketing department on 1300 799 220 (within Australia) or +61 2 8007 6760.
