Pharmacy Daily | Loyalty program is 8m and counting

PRICELINE Pharmacy's Sister Club has signed up its 8 millionth member, reinforcing its position as Australia's largest health and beauty loyalty program.

The milestone sign up was performed by an unsuspecting but delighted team member at Priceline Pharmacy Ashgrove in Brisbane.

The Sister Club provides members year-round perks, prizes and gifts for shopping at Priceline.

As members advance through the three tiers - Sister Club, Diamond and Pink Diamond - they unlock greater benefits.

Priceline Pharmacy stores benefit from strong customer loyalty and direct access to customers year-round through personalised communications.

Priceline Pharmacy General Manager Andrew Vidler said the Sister Club, which turned 21 last year, is a jewel in the Priceline crown.

"The evidence is clear - Sister Club members shop more frequently at Priceline and spend more during each visit than non-members.

"They are the most loyal customers you'll find in retail pharmacy, yet no other pharmacy brand can offer franchisees access to a customer base like it," he said.

Ahmed Sawan, franchise partner of Priceline Pharmacy Woonona in New South Wales - and Priceline Pharmacy Store of the Year 2021 - said the Sister Club is a major contributor to business success.

The 50-years-plus pharmacy made the switch to Priceline in 2016.

"The Sister Club is absolute gold for our business.

"Over 60 per cent of our retail foot traffic is comprised of Sister Club members and 65 per cent of our retail sales are from Sister Club members.

"It's an essential ingredient for the success of our store," he said.

To celebrate the milestone, Priceline is offering Sister Club members the chance to win a share of 8 million Sister Club Points if they spend $150 at Priceline between 05 and 17 Jan 2023.

Two thousand members will win 4,000 points each, or equivalent to $50 value.

Recently, Priceline was acquired by Wesfarmers and may join its OnePass program for more member benefits (PD 09 Dec 2022).