THE pink trolleys were back once again at Priceline's The Beauty Prescription Live tradeshow, returning for it's 10th bi-annual event in Sydney last week.
The Priceline event saw over 200 media and influencers attend, showcasing the latest cult-worthy products from 59 brands - including 19 Priceline exclusive brands such as, Clear Skincare, Georgiemane, MP Cosmetics, No7, NYX Professional Makeup and The Fix.
New brands Everyday by frank body, Hey Bud, Software Skin and tbh Skincare joined the Priceline family.
The day began with an insightful panel presentation hosted by Priceline Head of Marketing Gabrielle Tully, where Priceline Pharmacy General Manager - Customer Operations Cathi Scarce shared her learnings from a recent retail study tour in the United States.
"The innovation we saw overseas, from virtual reality product trialling, to skin scanning and new product formats, was incredible.
"We're constantly on the lookout for new ideas that we can introduce into our stores to remain ahead of the curve.
"There's a lot to look forward to," Scarce said.
The above article was sent to subscribers in Pharmacy Daily's issue from 06 Apr 23
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