Pharmacy Daily | Creative partnership

BELLA Hadid is joining Charlotte Tilbury's roster of glamorous beauty muses.

"Hadid is a generation-defining talent at the forefront of the cultural zeitgeist and I am so excited to reveal our creative partnership," said Tilbury.

"She is a modern-day beauty icon, utterly mesmerising, a true creative collaborator and just as obsessed as I am with breaking boundaries and transcending the real and virtual worlds - we adore her energy."

The makeup artist and beauty brand founder shares the same values as Hadid, which is what makes this partnership so special.

The two believe that the true power of makeup lies not in its ability to make people look good, but in the way it boosts confidence levels.

"When you feel your most beautiful and confident, you can conquer your world and make your dreams come true," adds Tilbury.

Hadid and Tilbury first met at the Prince's Trust Gala in NY last year.

"I've always known her makeup and I've always known her energy," she said.

Hadid was "genuinely obsessed" with Charlotte Tilbury makeup, making this new role a natural fit.

"I just love them all and feel incredibly lucky to get this role."