WRINKLES Schminkles is now zero-waste through the creation of its Silicone Patch recycling program with TerraCycle, a global leader in sustainability solutions.
Brand fans can now recycle their Wrinkles Schminkles sustainable skincare and receive a $10 credit towards their next online purchase.
Ship your used products and packaging back to Wrinkles Schminkles and leverage the Zero Waste Box program which claims the waste will be shipped to a TerraCycle warehouse where it will be sorted, cleaned, and transformed into something new.
Founder Gabrielle Requena is delighted to have achieved this hard-fought milestone in sustainability after many years of being told that it "simply was not possible to recycle Silicone Patches".
"Since going viral on TikTok and significantly growing, at the very top of our brand's To-Do List has been finding a way to recycle a historically classed 'non-recyclable' category.
"Even my manufacturer insisted it wasn't possible.
"I'm a big believer that aesthetics and ethics can go hand in hand."
Wrinkles Schminkles has also partnered with Provenance, a sustainable-marketing technology provider, that verifies all sustainability claims the brand is making.
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