PRICELINE Pharmacy has launched its Health & Beauty Awards, inviting customers to vote for their favourite products across 20 categories, available in Priceline's 470 stores nationwide.
The awards focus on Priceline's range of beauty, health and wellness products, and aims to get customers to try new offerings as voted by other customers.
Priceline Pharmacy's Head of Marketing Gabby Tully said, "while winter is busy for retail pharmacy, and we are again running our Winter Wellness campaign, it's often the least exciting from the perspective of enticing customers in store to discover something fabulous and fun".
"These awards showcase Priceline Pharmacy's range of value products to existing and new customers in an interactive way.
"They encourage reflection, conversation and a healthy bit of competition among nominees, voters and, of course, our store teams," explained Tully.
"The 100 products nominated for an award barely scratch the surface of the 14,000 health and beauty products ranged at Priceline.
"We can't wait to see how Australia votes!"
The campaign will be promoted across radio, including The Chrissie Swan Show, print, digital media, including a feature in Body Soul, and Priceline's own catalogues, social media and website.
Voting is open until 14 Jun, with a chance to win a $10,000 holiday, plus thousands of dollars' worth of Priceline vouchers.
Category winners will be announced on 03 Aug.
Learn more HERE.
The above article was sent to subscribers in Pharmacy Daily's issue from 02 Jun 23
To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 02 Jun 23
