PHARMACIES have come out on top in a new study that has revealed which stores Australian consumers believe are key to providing the ideal main street, according to a report in The Conversation.
Shopology's Consumer Preferences for Main Street Shopping research report published last month uncovered that overwhelmingly, participants considered the pharmacy the most important store or service for an ideal main street.
A representative sample of 655 shoppers from around Australia were asked to rank 45 different stores and services in order of preference from one to 45 to discover their local shopping preferences.
Across gender, age and location, pharmacies were consistently number one.
Curiously, the report found that people are often not asked the following questions - what do consumers see as their ideal local shopping street? What kinds of shops and services matter most to them? Which other elements of local shopping places do they want?
Yet their answers are essential if new towns, suburbs and regional centres are to be designed, and existing ones improved, the report noted.
In the top 10 were also banks, post offices and newsagents that are often stores that are closing.
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