CHEMIST Warehouse (CW) and virtual research provider ObvioHealth have entered into a partnership in a bid to give sponsors easier access to a wider pool of participants by driving awareness about trials in the chemist group's stores (PD Breaking News yesterday).
CW co-founder Jack Gance saw this initiative as a logical extension of the company's complete line of clinical health and provider services.
"Not only is this a win for trial sponsors but also for the participants - our customers - who will have access to trials they never knew existed," explained Gance.
"As a dependable health and wellness source, we are eager to educate our customers about new opportunities that might be relevant to their health."
In addition to CW's reach, where it stated it has seen 180 million customers every year across its 550 outlets across Australia, there has been an increase in trial activity in recent years, which means "each of those customers is a potential trial participant".
ObvioHealth can also use CW's telehealth services, Instant Consult, for studies that require clinician assessments.
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