GLOBAL pharma Bayer ANZ is the latest major supplier to go live on the PharmXchange digital sales and marketing platform, launched in the middle of 2022.
Ben Bynon, Head of Pharmacy and eCommerce of Bayer ANZ said, "the whole of market approach by PharmXchange is an exciting opportunity for Bayer to drive efficiencies for customers through the digitisation of the sales and ordering process delivering more to our customers".
Eric Moschietto, General Manager of PharmX Pty Ltd added, "Bayer is joining with its stable of 18 consumer health brands such as Berocca, Claratyne, Iberogast, Elevit, Canesten, and Drixine among others".
"We are thrilled to be able to offer Australian pharmacies the opportunity to purchase Bayer ANZ brands from our platform."
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