LA ROCHE-POSAY has unveiled its new custom-built, mobile Skin Check Clinic at Bondi Beach, Sydney, aiming to provide 1,000 complimentary skin checks during National Skin Cancer Action Week, in collaboration with long-time partner and Australian early skin cancer detection charity, Skin Check Champions.
The charity's trained skin check nurses will be conducting the full-body skin checks in two private consultation rooms within the new state-of-the-art, 20m2 mobile Skin Check Clinic as well as in four additional pop-up rooms as part of a national skin check tour that will continue throughout 2024, with a target of providing 5,000 skin checks by the end of next year.
The commencement of La Roche-Posay's national skin check pop-ups tour coincides with the brand's new creative campaign called 'Your Skin Remembers', which highlights the cumulative impact of sun exposure over time.
The brand's campaign also underlines the critical role that regular skin checks play in early detection, thereby reducing skin cancer and the long-term impacts of incidental sun exposure, as concerningly two in three Aussies will develop skin cancer before the age of 70 years.
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