VIDACORP, the consumer arm of Arrotex Pharmaceuticals, has launched its hero product, Ferrogen Iron Vitamin C in a new value pack of a 90 tablet bottle.
Ferrogen Iron Vitamin C 90s broadens the Ferrogen offering, which already consisted of three products indicated for the prevention and treatment of iron deficiency anaemia, or iron and folate deficiency anaemias.
The announcement provides benefits to pharmacies guaranteeing a three-month purchase in one transaction, minimising the risk of patients who may not be returning as frequently to pharmacies.
For consumers, when diagnosed as iron deficient, it can take three to six months for blood levels to return to healthy levels, which is why it is important to be consistent and continue with treatment.
The product retails for $49.99 and allows for more consistent treatment by providing a larger bottle and better value.
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