SWISSE Wellness has been recognised as the Most Trusted Vitamin Brand for 2024, as part of the Reader's Digest Trusted Brands Australia Awards.
Based on an independent survey conducted by leading research agency Catalyst, with over 4,000 consumers placing their votes, the accolade sees Swisse win the coveted title over its major competitor, Blackmores, for the first time in 10 years.
"This prestigious recognition underscores Swisse's unwavering commitment to quality, innovation, building and maintaining consumer trust," a spokesperson for the health and wellness company said.
"The award, determined by the votes of Australian consumers, reflects the confidence that consumers place in Swisse products to support their health and wellbeing.
"With a rigorous selection and voting process, this accolade is a testament to the brand's dedication to excellence and customer satisfaction."
Swisse products, including vitamins, supplements & skincare, are stocked in pharmacies around the country, including Chemist Warehouse, TerryWhite Chemmart, Priceline Pharmacy, and Blooms The Chemist.
The above article was sent to subscribers in Pharmacy Daily's issue from 30 May 24
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