Pharmacy Daily | Nivea fundraises for LGFB

BEIERSDORF'S Nivea is well on track to fundraise $150,000 in-stores, including pharmacies, for cancer charity Look Good Feel Better (LGFB).

"We have already raised $60,000, for this year, and our goal is to utilise Nivea's brand platform and nationwide presence in-stores to raise $150,000 which will go to the running of over 150 workshops for 1,500 cancer patients," Managing Director of Beiersdorf ANZ, Clynton Bartholomeusz told Pharmacy Daily.

As Nivea is synonymous with care, this initiative is how the brand "cares beyond the skin", he added.

"Nivea has supported LGFB for over two decades where we provide the brand's products to its personal care confidence kits, and many of our team members have volunteered their time to run the regular workshops," Bartholomeusz commented.

An essential part of LGFB's service, the workshops help to empower men and women to face the challenges of cancer treatment, with participants receiving a range of cosmetic and skincare products in its confidence kits contributed by community and corporate partners.

Bartholomeusz emphasised the role of pharmacists, who see so many cancer patients in their communities across Australia.

"Pharmacists and fellow Aussies can join us in this meaningful campaign and support the charity in any way they can.

"For many, they may only hear of this charity when someone is going through a battle with cancer, so a large part of what we are doing is promoting the charity and raising awareness around its work."

As part of the campaign, 10 cents from every Nivea product sold, across key Australian retailers until 30 Jul, will support the provision of LGFB's personal care workshops and help fill its confidence kits.

LGFB's workshops help cancer patients feel more confident.

Workshop topics range from skincare advice, make-up tips, scarf styling, wig selection and care, fitness, mobility and mental wellbeing and are run by volunteer experts, including community pharmacists (PD 16 Apr). JG