MUCH like psychologists and social workers, pharmacists are also on the front line when it comes to mental health.
Many would argue the scourge of social media plays more than its fair share in the degeneration of mental stability, but very few in power appear to be willing to stand up to the sector's giants.
Enter American sausage company Johnsonville, which has kicked off a campaign, on social media no less, to make the platforms more positive places to interact.
The #KeepTheInternetJuicy movement draws on polling which shows 89% of Americans wish social media was less negative and promoted more positive, wholesome content.
The same poll found 81% of respondents agreed that trolling people online was a poor use of time and 92% said it was wrong to make people angry for fun.
Johnsonville has enlisted prominent US stars including actor Brian Baumgartner, best known from The Office, and Disney actress Tia Mowry to appear in a launch video.
At the heart of the campaign, Johnsonville aims to encourage social media companies to tweak their algorithms to amplify examples of human kindness and inspiring stories.
"#KeepTheInternetJuicy is about giving stories of human kindness their rightful share of the online spotlight because they inspire more human kindness," said Johnsonville Senior Director of Marketing, Jamie Schmelzer.
The above article was sent to subscribers in Pharmacy Daily's issue from 28 Jun 24
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