Pharmacy Daily | Clean sweep in retail prize

PHARMACY 4 Less has dominated this year's Finder Customer Satisfaction Awards on Fri, sweeping all four categories in the pharmacy sector: most loved, most trusted, top value, and legendary customer service.

Pharmacy 4 Less led with a 4.3/5 score for both customer service and value for money, and an impressive 97% trustworthiness rating, revealed Finder.

"This clean sweep showcases Pharmacy 4 Less' commitment to delivering exceptional service and value," said Finder's retail specialist, Chris Jager.

Finder, which worked with research partner Dynata to poll over 10,000 Australians, saw six pharmacy brands qualify by meeting the minimum number of brand responses, including TerryWhite Chemmart, Blooms The Chemist, Priceline Pharmacy, Amcal and Chemist Warehouse (CW).

TerryWhite Chemmart and Blooms The Chemist were highly commended with both brands securing top ratings of 4.3/5 for product quality.

Chemist Warehouse had a strong year in the makeup retailer category, winning three of four awards: most loved, most trusted and top value.

CW had an incredibly strong 'value for money' score (4.6/5) and 100% of respondents said the brand was trustworthy within the makeup retailer category.

The group also had equal top scores with beauty retailer Mecca for product range (4.5/5) and product quality (4.5/5).

Jager noted that trust, service, and value are key drivers in today's market, with these pharmacy groups leading the charge.

"Pharmacy 4 Less' clean sweep sets a new benchmark in customer service, but all brands continue to raise the standard of care in the community," he said.

"Currently a lot of Aussies are tightening their purse strings, and they really are seeking value - whether that's through price matching, loyalty programs or just good quality products at affordable prices, and I really want to commend the companies that are meeting their customers' needs at this time," said Jager. JG