SILVER Scent has just added a new men's fragrance to its line-up, Aqua, which embodies the freshness of the ocean.
Launched at Sydney's iconic Bondi Icebergs on Tue by Chemist Warehouse and distributor Essentials Brands, the scent is a 'captivating duality of solar heat and the enchanting aroma of white flowers and marine accords with a mineral touch'.
Silver Scent Aqua by Jacques Bogart (RRP: $29.99) is in the fragrance category of an aromatic aquatic, developed by perfumer Leonardo Lucheze.
The scent's top notes include marine notes, violet leaf and grapefruit; middle notes are orange blossom, melon and lavender; base notes are suede, amber and patchouli.
"Celebrating 50 years next year, Silver Scent is in the top 10 fragrances in Chemist Warehouse, and across the whole gamut, sells around 500,000 units a year," the Essentials Brands MD Harv Kler told Pharmacy Daily.
"With Chemist Warehouse now a fragrance destination with its 500 stores, the exclusive launch of our latest scent Aqua into its pharmacies was a natural fit," he added.
"No other retailer also has the market penetration that Chemist Warehouse has, and it has captured the Australian market so well," Kler concluded.
The above article was sent to subscribers in Pharmacy Daily's issue from 10 Oct 24
To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 10 Oct 24
