WATCH out, this year's biggest beauty and skincare trends will feature salmon sperm serum (also known as PDRN - polydeoxyribonucleotide), 'fauxzempic' skincare and cute, playful products, according to global forecasting body, WGSN.
First spotted in Korean beauty routines, PDRN is hitting the mainstream, thanks to its ability to boost collagen and repair the skin barrier.
The ingredient has been seen in major Korean skincare brands such as Medicube, which is available at Priceline.
For consumers who are unsure of the marine origins of the active, there is now vegan PDRN, which has been bioengineered from plants and microbes.
While GLP-1s might be all the rage right now, for those who are not yet ready for the meds, this year will see a rise in products designed to sculpt and tone the body, such as lymphatic-drainage creams, de-bloating serums and contouring face wraps.
Meanwhile, in a world of stress and tension, consumers will be looking for moments of fun and playfulness in products and experiences that spark joy and self-care, the report stated.
The above article was sent to subscribers in Pharmacy Daily's issue from 22 Jan 26
To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 22 Jan 26
