PROVOKE Haircare is helping Australians restore brightness and protect their colour this autumn with its Keep It Bright and Touch of Silver ranges at home.
After months of sun exposure, saltwater swims and chlorine dips, hair can be left dehydrated, damaged and stripped of its vibrancy, with blonde, grey and white tones looking dull, dry or brassy.
Provoke Keep It Bright shampoo and conditioner (both RRP $11.00) help keep colour fresh and shiny between toning or colouring treatments with colour protection technology and optical brighteners.
Meanwhile, Provoke's advanced purple technology works to neutralise brassiness while restoring strength, with a shampoo and conditioner (both RRP $14.00), as well as a five-minute hair mask (RRP $15.00).
The above article was sent to subscribers in Pharmacy Daily's issue from 16 Apr 26
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