Pharmacy Daily | Blackmores now on PharmX

THE PharmX electronic pharmacy ordering gateway yesterday announced an extension of its product range to include Blackmores products. The health products manufacturer said the move had been motivated by a strong push to improve customer service. “Our customers have been very interested in the much faster lead times that online ordering provides,” said Blackmores retail and consumer services manager, Nicole Steven. “Using the gateway pharmacies can order our products directly through their Point-of-Sale, with the order reaching our warehouse within 15 minutes. “If we receive orders by 11 o’clock in the morning they will usually be received in store the next day, which is a great experience for our customers,” she said. PharmX general manager Brad Lumb said the company was delighted at the addition of Blackmores, with the move following strong growth in electronic ordering during 2011. Last year more than 14 million orders and invoices passed through the gateway, up 30% on 2010, with 4250 pharmacies now using PharmX - a growth of 14.5%. “Pharmacies have embraced the faster ordering process and savings in staff time that flow from purchasing and managing stock via the PharmX gateway. “We are now widening the gateway supplier base so that pharmacies can use it as a one-stop shop for all the suppliers that they need,” Lumb said. PharmX is a joint venture owned by pharmacy IT vendors including Corum, Fred IT, Simple Retail and Mountaintop Systems, and is fully integrated with an estimated 95% of dispensing/POS products including Healthsoft, Minfos, Simple Retail, Corum, Fred, Surefire Systems, POS Solutions, POS Master, Mountaintop, POS Works, CPIAM, Rimtech and Scanning Systems Australia.

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