Healthlinks rebrands as GuildLink
March 9, 2012
THE Pharmacy Guild’s technology
focused offshoot healthlinks.net
will henceforth be known as
GuildLink Pty Ltd, but CEO Ross
Gallagher said the change won’t
make any difference to the
company’s key areas of operation.
Revealed late yesterday afternoon
at APP, Gallagher said the move
aimed to reduce confusion
between the various Guild offerings
including Mirixa, healthlinks.net
and GuildCare programs.
“What we’re trying to do is
rationalise things and hopefully
present them in a more structured
manner,” he said.
The wholly owned Pharmacy
Guild of Australia subsidiary will
have two divisions including the
Patient Care Division which focuses
on “building strong relationships
with pharmacists as the primary
provider of software and
professional programs to assist
them to meet the requirements of
5CPA” covering access to GuildCare
programs under annual
subscriptions which include
software setup, training and
ongoing technical advice.
The Medicines Information
Division works with health
professionals, the pharmaceutical
industry and consumers to ensure
they have access to reliable and
current information on prescription
drugs - including the company’s
world first work on formats suitable
for the visually and hearing
impaired.
Gallagher said the company
would continue to work with USbased
Mirixa Corporation, with
some “tweaks” to the platform
planned to make it even more userfriendly
for pharmacy.
MEANWHILE GuildLink yesterday
formally announced a new deal
with Thomson Reuters Healthcare,
which will see the Thomson Reuter
Healthcare Medication Advisory
Screening (MAS) Drug Interactions
modules incorporated into
GuildCare products.
The MAS drug interaction
modules will be incorporated into
GuildCare’s new Home Medicine
Review module, with Gallagher
saying this complements the
company’s core objective of
powering the better use of
medicines via information provided
at the point of dispensing by
community pharmacists.
AND a new suite of GuildCare
iPad applications for pharmacists
was also revealed during the
GuildLink presentation yesterday,
allowing pharmacists and
pharmacy staff to use the systems
wherever they interact with patients.
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