THE tide of unhealthy advertising
in the sport world may be turning,
with a University of Sydney study
published in Health Promotion
Journal of Australia finding that
elite athletes do not want to front
advertising for alcohol and junk food.
The study looked at responses
from 2,000 elite athletes and found
that 91.5% showed a strong
disinclination, on an individual
level, to actively promoting
unhealthy products.
Despite this however, 54% of elite
athletes surveyed accepted sport as
a marketing vehicle for such
products generally, a trend which
researchers said might explain
sport’s passive tolerance of
unhealthy advertising.The above article was sent to subscribers in Pharmacy Daily's issue from 18 Apr 12 To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 18 Apr 12
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