Unhealthy athletics
April 18, 2012
THE tide of unhealthy advertising
in the sport world may be turning,
with a University of Sydney study
published in Health Promotion
Journal of Australia finding that
elite athletes do not want to front
advertising for alcohol and junk food.
The study looked at responses
from 2,000 elite athletes and found
that 91.5% showed a strong
disinclination, on an individual
level, to actively promoting
unhealthy products.
Despite this however, 54% of elite
athletes surveyed accepted sport as
a marketing vehicle for such
products generally, a trend which
researchers said might explain
sport’s passive tolerance of
unhealthy advertising.
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