Changing direction
June 5, 2012
TORCHMEDIA has responded to
new pharmacy shopper data by
overhauling its system of instore
digital advertising.
According to the research, which
was a collaboration between
TorchMedia and ShopAbility,
typical pharmacy shoppers spend
15 minutes in store either browsing
or awaiting a script to be filled.
As a result of the study’s findings,
TorchMedia, Australia’s largest
digital advertising network aimed at
pharmacy shoppers, completely
revamped its network configuration
and put a new pricing structure
into place in order to make the
network more cost effective.
A further change, according to
the company, is the way the
advertisements will cycle through.
“The advertisement will typically
be shown once a minute, which is
higher rotation than before,” the
company said.
“This means a typical pharmacy
shopper will see the ads more
frequently as well as other included
content such as news, sport, weather,
and general product information”.
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