Priceline focuses on females
August 17, 2012
PRICELINE’S free pharmacy health
consultation program is set to
home in on women, with a
particular focus on addressing the
pain management needs of women
throughout their different life
stages.
“Women struggle with different
types of pain throughout their lives
– starting from a young age where
some girls experience period pain,
right through to later stages in life
where arthritis and osteoarthritis
become more prevalent,” said
Bronwyn Flanagan, Pharmacy
Service Manager for Priceline.
“Through these life stages they
may not realise that there are
different treatment options
for different types of pain.
“Pain is also being felt at a
younger age – particularly for
younger girls who are experiencing
period pain,” she added.
According to Priceline, pain
management is one of the biggest
health categories for the Australian
population, with a 2007 survey
finding Aussies spend around
$320m a year on analgesics, whilst
recent statistics show a 3.8%
growth in pharmacy sales for pain
and arthritis products within the
last year.
Discussing its decision to focus on
females and their pain needs,
Priceline cited a case study in the
UK which found that 11 and 12 year
old girls were unknowingly over
using pain relief medications for
headaches and period pain, with
some girls reportedly taking in excess
of 20 tablets for their pain relief.
“This study is one that is a good
example of how people
unintentionally mismanage their pain
and can often take alarming
amounts of medications that do more
harm than good,” said Flanagan.
“It is important that everyone
understands the role of
medications in managing pain and
where to go for assistance on
managing pain that is new or
ongoing.
“Speaking to a pharmacist is a
good starting point as they can
offer advice about different
treatment options for your
particular condition,” she added.
The free pain management
health consultations are available at
195 Priceline Pharmacy stores across
Australia from now until 19 Sep.
The above article was sent to subscribers in Pharmacy Daily's issue from 17 Aug 12To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 17 Aug 12