Dispensary Corner 05 Nov 10
November 5, 2010
FRIENDS share everything.
A new study, published in the
PLoS Computational Biology
Journal, has found that having
four obese friends doubled an
individual's chances of becoming
obese as compared to those with
no fat friends.
Researchers who worked on
the study were unable to explain
why having more obese friends
raised the risk of becoming
obese, other than to say that
hanging around people with bad
eating habits most likely
encouraged similar eating
patterns in individuals.
“It’s in your best interest to
help your friends lose weight,”
said head researcher, David
Rand from Harvard University.
Other unsettling facts
unearthed in the study included
the projection that in the next 40
years if no significant changes
are made in Arerica’s eating culture,
42% of the adult population will
fall into the obese category.
STANDING out from the crowd.
The winner of this year’s
Australian Pharmaceutical
Research, Innovation and Marketing
Excellence (PRIME) Award for the
best advertisement, went to
healthcare company Hartman.
The ad featuring an older man
wearing a continence product in
front of a luxury car with the tag
line “Features you’ll want to show
off’, won the award for tastefully
and humorously dealing with a
sensitive healthcare issue, and
standing out from the crowd.
“We had a really great reaction
to the campaign because it was
so different than previous ones,”
said Hartmann’s national sales
and marketing manager, Graeme
Shelley.
The above article was sent to subscribers in Pharmacy Daily's issue from 05 Nov 10To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 05 Nov 10
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