Priceline now 350 stores
September 25, 2012
AUSTRALIAN Pharmaceutical
Industries yesterday announced the
expansion of its Priceline network
to 350 stores across the country,
with ceo Stephen Roche saying it’s
a “significant vote of confidence by
Australian pharmacists in the
Priceline Pharmacy proposition”.
Of the 350-strong total, around
200 are Priceline Pharmacy
franchisees (PD 18 Sep), with the
rest being company-owned stores
which do not dispense medicines.
He said that API was also in
“advanced discussions” with a
further 20 potential Priceline
franchisees.
“We are experiencing a marked
increase in interest from
pharmacists in joining Priceline
Pharmacy,” Roche added.
“Ths is due to our proven ability
to deliver sustainable profit results
for our franchisees in the nondispensary
area of the store and
our commitment to strengthening
the community pharmacy role”.
Roche highlighted Priceline’s
strong focus on the health and
beauty needs of women as well as
the Sister Club loyalty program,
which now has more than 3.9
million members.
He said this made Priceline
Pharmacy a compelling proposition
in the face of increasing
competition from supermarkets
and discounters, and the
accelerating decline in PBS revenue.
“Given that the environment will
only get tougher in the next two to
three years, we fully expect
pharmacists’ interest in joining the
Priceline Pharmacy network to
continue to be strong,” he added.
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