CHOICE – Nurofen ‘shonky’
October 27, 2010
THIS is an award that Reckitt-
Benkiser wishes it did not win.
The company has been named in
the 2010 ‘Shonky Awards’ from
consumer group CHOICE, which
has highlighted the range of
Nurofen products claimed to treat
different types of pain.
“A trip to your pharmacy or
supermarket reveals there are
specific painkillers for all sorts of
pains: back pain, tension headache
pain, migraine pain, period pain,
osteoarthritis pain, neck pain, little
toe pain...,” CHOICE said.
“Panadol has a few pain-specific
products, but Nurofen has more,
with a range of caplets for
migraine, back, tension headache
and period pain.
“Yet a closer look at the
ingredients shows they’re identical
from product to product,” the
group added, advising consumers
that buying all the different
products is unnecessary, not to
mention wasteful.
“But the shonkiest aspect of this
type of marketing is that the fastacting
painkillers labelled for
specific pain types are more
expensive,” CHOICE added.
RB may be heartened, however,
by a recommendation from
CHOICE which advised consumers
to “Stick with Zavance”.
The above article was sent to subscribers in Pharmacy Daily's issue from 27 Oct 10To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 27 Oct 10
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