J&J reveals its Institute and gives a helping Handshake
September 10, 2010
LAST week at its ONETOUCH Verio launch (PD yesterday) J&J
Medical introduced the Australian industry to its own Johnson &
Johnson Diabetes Institute, as well as the new and uplifting Global
Diabetes Handprint project.
Addressing attendees over dinner, former US Acting Surgeon
General and current Chairman of the Johnson & Johnson Diabetes
Institute, Dr Kenneth P. Moritsugu said: “diabetes is a pandemic.
“The trends are alarming and the acute care model is not
meeting the needs of those with diabetes.
“80% of practitioners agree that they don’t get enough
specialised training [to deal with diabetes patients] and 95% want
better tools,” he added.
Both a global online community where healthcare professionals
can learn from each other, engage in up-to-date blogs and case
studies; as well as a collection of training centres where specific two-day diabetes (patient centric) training is
provided, the institute’s mandate is to “transform diabetes care through education”.
Institute curriculum includes Guidelines and Standards of Diabetes Care, Decision Points in Therapy, Product
Training, Chronic Care Model, Communication Techniques and Behavior Change and Reimbursement for
Diabetes Care.
At present the Institute has four training centres located in the US, Tokyo, Paris and Beijing, however J&J
plans to launch 15 new virtual training centres as well as a fully transportable curriculum next year.
Also revealed throughout the course of the evening was the Aussie launch of the Global Diabetes Handprint.
Founded by American diabetic Manny Hernandez, the Handprint is an online forum where diabetes patients
can share their experiences and connect with other diabetics.
Australia is the first country in the Southern Hemisphere to join the global community, and to get involved
participants need to write a word onto a photograph of their hand which expresses their feelings about
diabetes and post it, along with the story behind the word, onto the forum.
For every handprint posted, Johnson & Johnson Medical has committed to donate $5 to one of two leading
Australian diabetes organisations: The Type 1 Diabetes
Network or Diabetes Counselling Online.
To learn more about the Diabetes Institute visit
www.jjdi.com, and to learn about the Handprint Project,
visit www.diabeteshandprint.com.au.
Pictured top at the launch are, from left: Christoph
Vonwiller, J&J Medical general manager, Aust and NZ;
Namal Nawana, J&J Medical area vice president Aust and
NZ and Dr Caroline West.
And at right are Nicole Bernard, J&J Medical assistant
product manager; Amy Meikle J&J Medical product
specialist and Xavier Laniol, country director, Lifescan.
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