Chemmart assistants soar
May 7, 2013
PHARMACY assistants working
across the Chemmart group
are proving a valuable driver
of professional services, having
booked more than 8000 influenza
vaccinations already this year.
That was one of the figures
cited at last weekend’s biannual
Chemmart Pharmacy Assistants
conference which took place in
Melbourne.
More than 250 people attended
the event, where keynote speaker
and “international marketing
guru” Amanda Stevens described
pharmacy assistants the
‘superheroes’ of the business.
“Chemmart Pharmacy Assistants
play an important role when
representing the respected
Chemmart Pharmacy brand.
“They need to ensure they
consistently live the brand and
deliver the most important aspect
of the marketing mix - a great
customer experience,” she said.
The conference also heard that
during the group’s annual campaign
to raise awareness of heart disease
in March more than 15,000
customers had their blood pressure
checked.
Chemmart Pharmacy executive
director Jonathan Layton said this
year’s event had a record number
of attendees, up 40% on the 2011
conference.
“Chemmart Pharmacy believes
strongly in its Wellbeing Services
strategy but it would not be
possible without the committed
execution from our assistants,”
Layton said.
“The conference is an opportunity
to thank the people at the coalface
and provide them with the support
and knowledge they need to
provide appropriate solutions to
their customers,” he added.
It’s the largest branded pharmacy
assistant conference of its kind in
Australia, and this year also saw the
launch of the Chemmart Pharmacy
Retail Manager of the Year award.
The above article was sent to subscribers in Pharmacy Daily's issue from 07 May 13To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 07 May 13
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