ASMI-Macquarie research
August 9, 2013
The Australian Self-Medication
Industry this week announced a
new research partnership with
Macquarie University, with the aim
of exploring the “positive impact
of self care and self-medication on
public health”.
The year-long project will include
three phases: establishing the
industry’s current “footprint” in the
Australian healthcare environment,
examining healthcare consumer
insights and segmentation, and an
OTC Value Study.
“For ASMI, this research is vital,”
the organisation said.
“It represents the first step in
a long-term partnership with
Macquarie University to deepen
our understanding of the market
and the consumer.”
ASMI said insights from the
research would be used to shape its
future healthcare priorities for the
Self Care Market with both state
and federal governments.
MEANWHILE ASMI has also
released further details of the
program for its conference which
will take place in Sydney on Thu 14
Nov, with Scott Koslow, Professor of
Marketing at Macquarie University
to speak on An Overview of the
Australian Healthcare Consumer.
The conference will also include
a Q&A session with Dr John
Skerritt, national manager of the
Therapeutic Goods Administration.
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