Pharmacy focus for Heat
August 28, 2013
AUSTRALIA’s largest cosmetics
distributor, The Heat Group,
yesterday announced the
acquisition of Satin Cosmetics
from The Neon Group, with Heat
saying the move demonstrates
the importance of the pharmacy
channel to its business.
Satin Cosmetics is currently
available in 575 stores nationally,
generating about $1.5m in retail
sales annually.
Heat Group founder and md,
Gillian Franklin, said “we have been
searching for the ideal opportunity
to take our pharmacy business to
the next level, and Satin absolutely
fits the bill.
“We are delighted to be able
to now add the Satin Cosmetics
brand to our portfolio and are very
excited about the prospects to
drive growth with our strong field
team,” she added.
The Heat group now has more
than 47 staff in the field, servicing
its existing customers which include
1200 pharmacies.
The Satin business will lift this
distribution to a further 450 stores.
The Heat Group is the exclusive
Australian distributor of a range
of brands including Max Factor,
COVERGIRL, Bourjois, essence and
Jenne Arthes fragrances.
It’s also the official licensee of
Warner Bros. personal care and the
owner and distributor of Billie Goat
Soap, ulta3 and the Woolworthsexclusive
MUD make-up brand.
Effective from 31 Aug Satin
Cosmetics will join the portfolio,
with the products to continue to be
formulated and manufactured by
the Neon Group.
Franklin said that pharmacy
currently comprises about 20%
of its domestic business, with
a recent restructure separating
the pharmacy team out “to
increase the level of service to all
customers”.
She said that with the Satin brand
being more than 20 years old, Neon
has built excellent relationships
with its pharmacy customers
throughout the country.
“We look forward to building on
the relationships established by the
Neon Cosmetics team, as well as
creating market share opportunities
with our new pharmacy contacts
across the wider portfolio,” Franklin
added.
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