Priceline vitamin survey
September 10, 2013
PRICELINE has released the
results of its annual Health
Survey, which has revealed some
interesting insights into how
Australians feel about vitamins.
About two thirds of those polled
said they believed that vitamins
and supplements provide overall
benefits for health and wellbeing -
but interestingly only about one in
two people actually take them.
Of those who do take vitamins,
40% take two or three different
ones every day - but many prefer a
single dose, with 48% choosing to
take a daily multivitamin.
Aside from multis, the most
popular choices were fish oil,
vitamin D and vitamin C.
Priceline said that the ageing
population is expected to continue
to drive demand for vitamins and
dietary supplements over the next
three years, with the company
particularly anticipating growth for
fish oil, vitamin D and spirulina.
The survey release coincides
with the launch by Priceline of an
updated range of its BioSource
vitamins which now includes a total
of 15 different products.
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