Swisse global partnership
November 19, 2013
Australian complementary
medicines supplier Swisse Wellness
has today announced a landmark
collaboration with an offshoot of
Proctor & Gamble which will see
its products available through a
worldwide network of stockists.
The deal is with PGT Healthcare,
a joint venture of P&G and Teva
Pharmaceuticals, which distributes
products including Metamucil and
Vicks through outlets including
the Boots pharmacy chain in the
UK, Watsons in Asia and French
supermarket group Carrefour.
The partnership intends growing
its range of more than 100
vitamins, minerals and supplements
(VMS) over the next few years,
combining the deep go-to-market
expertise of PGT with Swisse’s
portfolio and marketing model.
Swisse Wellness says it’s been the
fastest growing OTC company in the
world in the last five years and has
led the VMS market in Australia.
Swisse Wellness products are
currently promoted in Australia,
NZ and the US, with today’s deal
seeing it enter as yet untapped
markets in Europe, Asia and Latin
America and more than 20 other
countries by the end of the decade.
Melbourne, Australia will remain
the global headquarters of Swisse
Wellness – where the company
began and has operated from its
inception in the 1960’s.
The global expansion is expected
to result in more Aussie jobs too.
Swisse says the licensing deal will
create a new global ‘megabrand’
with the aim of replicating the
company’s success in Australia “to
become one of the leading players
in the $80 billion global VMS
market”.
“We are delighted to be
partnering with Swisse Wellness,”
said PGT Healthcare ceo Briain de
Buitleir.
“Their track record of growth in
Australia is truly exceptional.”
Swisse Wellness Chief Executive
Officer Radek Sali is likewise thrilled
at the landmark agreement, saying
“this is a wonderful moment in our
company’s history.
“We are pleased that the success
of our business and strength of the
brand in Australia has led to this
global opportunity,” he added.
Victorian Premier Denis Napthine
said the announcement was
another example of a great
Victorian business demonstrating
its global capabilities.
“The expansion of the Swisse HQ
in Collingwood to double its size
over the next few years shows that
advanced manufacturing in Victoria
is alive and well and growing
across high-quality, well-designed
consumer products,” he said.
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